Today’s world is all about efficiency. How can a customer find our content with as little headache as possible? When someone is getting ready to leave the house in the morning, they want their questions answered ASAP. That’s why over a quarter of the global population is searching the internet with voice chat. Not only that but, almost 75% of people who own a smart speaker use it every single day. Voice search is not a passing craze. It is a legitimate mainstay of everyday content consumption. Taking advantage of this trend could be the edge that separates you from the pack.

So, you’ve looked into it. You know that voice search is the next step in growing your brand. Now, let’s talk about some ways you can start to incorporate voice search into your content plans today. It might seem like a big task, but we have you covered. Here are 3 easy steps to get you started:

1. Tailor your content for the way people talk.

The way we speak and the way we type in a search bar are not the same. Think about looking up a restaurant, for example. If you were to type that into your search bar you might put something as simple as “food near me.” Simple and straight to the point, but not how people talk. Voice search is more natural and flows like a conversation. For a voice search it might sound more like “Hey, google, what restaurants are close by?” When you’re developing your content plan, keep this in mind! It’s a minor change that can completely change who sees your brand.

2. Keep your content local.

Simply put, people use voice chat to find things around them. Voice searches are 3x more likely to be local. That’s a big deal! Let’s take advantage. When you’re creating your content plan, add your city, neighborhood, street or whatever will help your community find you.

3. Utilize your FAQ’s

You have a cheat sheet. If you want to know what people are going to ask their speakers and phones, look at the FAQ’s about your brand. If your FAQ page is specific, written in a conversational manner, and covers all the topics necessary, it could be your voice search silver bullet. Analyze your brand’s data. What are the questions that come up over and over again? Those are the questions that are going to optimize your content for voice search.

We are on our way!

Now that you’ve taken the first steps towards optimization, the possibilities are endless. Your content is tailored for natural conversations; it’s local and it covers all of the FAQ’s customers have. Your brand is going to make a jump and we’re so happy.

We’d love to help you take that next step. Whatever that means for you, we have the capabilities to be there with you. Get a hold of us at Pop Squid Mkg, and we can talk about how we can help you grow your brand.