business blogging, content marketing

5 Credible Ways Blogs Can Lead to Sales

Blogs are an important component of marketing strategy, given that businesses that blog get twice as much email traffic as to those that don’t. This traffic is important as it can lead to conversions, and ultimately sales, whenever your site visitors read your blogs and heed to the calls to action you include. Below are 5 ways in which blogs lead to sales. Control your online presence If you post regularly and consistently align your blogs with your audience’s most common pain points and search terms, you will influence the way people view your business. This also makes it easy for people to find your content, which can increase traffic to your site. Attract prospects Blogs allow you to write content that addresses prospects’ interests, while also providing you with an opportunity to weave in your products or services. This, in the long run, leads to more traffic, and ultimately, sales. Establish your authority in the space When you publish valuable information, prospective clients and contemporaries will start to see you as a trustworthy source. The more often you do this, the more credible you become. Make the most out of CTA’s Blogs present an opportunity for you to intuitively guide your audience to the next step, the call-to-action or CTA—whether that’s to book a consultation or purchase a product. In your blog section, you can add a CTA on the sidebar or as a pop-up. Hyper-specify your CTA to reflect each blog’s theme and include it in your intro, middle section, or at the end. Boost your website’s SEO Search Engine Optimization (SEO) is critical to the visibility and success of your website as it helps you to rank higher on Google’s search results page. This makes it easy for people to find you. Regular publishing of blog posts improves your SEO and can lead to more sales in the end. Key Takeaway Ensure you write quality blogs consistently so that your audience always has something to look forward to. More blogs mean fresh content (that search engines love) and more traffic, which will ultimately lead to sales. Pop Squid MKG offers a range of services, including strategic marketing and content creation. Contact us today to learn more about our services.  

Learn how to use voice search in your business content plan.

3 Easy Steps to Incorporate Voice Search Into Your Content Plan

Today’s world is all about efficiency. How can a customer find our content with as little headache as possible? When someone is getting ready to leave the house in the morning, they want their questions answered ASAP. That’s why over a quarter of the global population is searching the internet with voice chat. Not only that but, almost 75% of people who own a smart speaker use it every single day. Voice search is not a passing craze. It is a legitimate mainstay of everyday content consumption. Taking advantage of this trend could be the edge that separates you from the pack. So, you’ve looked into it. You know that voice search is the next step in growing your brand. Now, let’s talk about some ways you can start to incorporate voice search into your content plans today. It might seem like a big task, but we have you covered. Here are 3 easy steps to get you started: 1. Tailor your content for the way people talk. The way we speak and the way we type in a search bar are not the same. Think about looking up a restaurant, for example. If you were to type that into your search bar you might put something as simple as “food near me.” Simple and straight to the point, but not how people talk. Voice search is more natural and flows like a conversation. For a voice search it might sound more like “Hey, google, what restaurants are close by?” When you’re developing your content plan, keep this in mind! It’s a minor change that can completely change who sees your brand. 2. Keep your content local. Simply put, people use voice chat to find things around them. Voice searches are 3x more likely to be local. That’s a big deal! Let’s take advantage. When you’re creating your content plan, add your city, neighborhood, street or whatever will help your community find you. 3. Utilize your FAQ’s You have a cheat sheet. If you want to know what people are going to ask their speakers and phones, look at the FAQ’s about your brand. If your FAQ page is specific, written in a conversational manner, and covers all the topics necessary, it could be your voice search silver bullet. Analyze your brand’s data. What are the questions that come up over and over again? Those are the questions that are going to optimize your content for voice search. We are on our way! Now that you’ve taken the first steps towards optimization, the possibilities are endless. Your content is tailored for natural conversations; it’s local and it covers all of the FAQ’s customers have. Your brand is going to make a jump and we’re so happy. We’d love to help you take that next step. Whatever that means for you, we have the capabilities to be there with you. Get a hold of us at Pop Squid Mkg, and we can talk about how we can help you grow your brand.