14 October 2015

WHAT IS INBOUND MARKETING?

Even if you’re not 100% familiar with the concept of inbound marketing, you may be surprised to find that your business is already doing aspects of it. This methodology has emerged as one of the most significant and effective ways of attracting the right traffic to a business. Inbound marketing discards with old school, catch-all, lead generation tactics such as cold calling, in favor of a more organic approach to creating and converting leads through targeted, high-quality, SEO friendly content.

Do you write blogs that aim to inform your target audience about a topic related to your industry?

Do you release tutorials each month on your YouTube channel?

Do you take photos for your company’s Instagram account geared toward speaking to your audience?

If any of these activities sound familiar, then you’re on your way to inbound marketing.

It’s All About The Pull, Not Push

Rather than try to push customers to your message by buying their attention, inbound marketing seeks to pull customers in by giving them exactly what they want, when they want it. Blogs, podcasts, video tutorials, e-books, whitepapers and other forms of quality content are all important tools of inbound marketing.

By creating engaging, informative content aimed squarely at your ideal customer(s), you strive to capture the attention of your targeted prospects, and move to close and delight them as they continue down the sales funnel developed with your specific objectives in mind. Additional tools that will help you follow the inbound methodology include calls-to-action and landing pages, which incentivize the prospect to act.

So Why Should You Consider Inbound Marketing?

Inbound marketing is relatively cost-effective and simple to execute, and can lead to incredible returns when done correctly.

Consider these statistics:

Marketing Idea - Pop Squid MKG  B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t (Hubspot)

Marketing Idea - Pop Squid MKG  79% of companies that have a blog report a positive ROI for inbound marketing (Hubspot)

Marketing Idea - Pop Squid MKG  Inbound marketing costs 62% less per lead than traditional outbound marketing. (Hubspot)

Put quite simply, inbound marketing works because it’s a non disruptive means of providing valuable information that your prospects actually want to receive. Unlike traditional forms of marketing that scream in your face to pay attention, inbound marketing relies on a mutual give and take: We give you awesome value and build your trust over time, and you consider checking out what we do.

Ready to get started on your own inbound marketing strategy? Have more questions about inbound marketing? We can help! Get in touch with Pop Squid MKG today and let’s make it happen.