In only a few short years, Snapchat has gone from a humble one-to-one photo-sharing app to the largest growing social network in the US. Young people are flocking to it in droves, turning their backs on social media giants like Facebook and Twitter in favor of Snapchat’s mobile-only offerings. In fact, a recent study revealed that 60% of mobile phone users between the age of 13 and 34 are snapchatters. With those types of numbers, it’s no surprise that businesses are eagerly hopping on the Snapchat bandwagon as a way to connect with millennials on their own turf.
Snapchat –The new social media golden child.
As we begin to see big name brands like CNN and Taco Bell make headway on the photo and video sharing app, it’s only natural to wonder if our own businesses should be there as well. Well wonder no longer. In this article we’ve outlined three key indicators that answer that pressing question.
Is your target demographic young, hip and connected?
A lot has been said about Snapchat and its millennial user base – and for good reason. Young folks are enamored, crowning the photo and video sharing app as their undisputed social network of choice. If your target demographic is young, hip and connected, then you’ll definitely want to consider developing a Snapchat strategy.
Snapchat’s biggest user base is between the age of 14 and 25 – so if you’re looking to connect with that audience, it’s really a no brainer.
Does your business like to have fun and not take itself too seriously?
Snapchat is a FUN platform. If your business wants to make an impact, you should be willing to cut loose too. That means not being afraid to talk the language of the audience you’re appealing to by being silly and imperfect. After all, Snapchat is all about spontaneity. Take CNN, for example. While their branding and message is generally a serious one, inside Snapchat they like to have fun, and use playful images and headlines than they might on their website or Facebook page.
Do you like to give a behind-the-scenes look into your business?
Snapchat is one of the best ways to show off the people and places that make your business tick. If your company is all about transparency, then Snapchat is a great place for you. Because of its unpolished, off-the-cuff nature, Snapchat can give your consumers an authentic look inside your brand; creating a more personal feel then some other social networks give. The NBA does a great job of this. By posting fun and playful snaps of their players outside of games, you build a real connection with the people of the league.
Are you considering starting a Snapchat account for your business? We’d love to hear from you! Get in touch with Pop Squid today to get started on your social media strategy.