Blogs are an important component of marketing strategy, given that businesses that blog get twice as much email traffic as to those that don’t. This traffic is important as it can lead to conversions, and ultimately sales, whenever your site visitors read your blogs and heed to the calls to action you include.
Below are 5 ways in which blogs lead to sales.
Control your online presence
If you post regularly and consistently align your blogs with your audience’s most common pain points and search terms, you will influence the way people view your business. This also makes it easy for people to find your content, which can increase traffic to your site.
Blogs allow you to write content that addresses prospects’ interests, while also providing you with an opportunity to weave in your products or services. This, in the long run, leads to more traffic, and ultimately, sales.
Establish your authority in the space
When you publish valuable information, prospective clients and contemporaries will start to see you as a trustworthy source. The more often you do this, the more credible you become.
Make the most out of CTA’s
Blogs present an opportunity for you to intuitively guide your audience to the next step, the call-to-action or CTA—whether that’s to book a consultation or purchase a product. In your blog section, you can add a CTA on the sidebar or as a pop-up. Hyper-specify your CTA to reflect each blog’s theme and include it in your intro, middle section, or at the end.
Boost your website’s SEO
Search Engine Optimization (SEO) is critical to the visibility and success of your website as it helps you to rank higher on Google’s search results page. This makes it easy for people to find you. Regular publishing of blog posts improves your SEO and can lead to more sales in the end.
Ensure you write quality blogs consistently so that your audience always has something to look forward to. More blogs mean fresh content (that search engines love) and more traffic, which will ultimately lead to sales.
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