small business marketing agency, social media, nyc
15 October 2015

3 SOCIAL MEDIA CHANGES THAT HELP SMALL BUSINESSES

For small business owners, the Fall can be an incredibly busy time. With multiple projects to juggle and 2016 planning on the horizon, it’s easy to lose sight of the larger world around you. One important yet often overlooked area for small business owners is social media. Keeping up-to-date with the latest social media trends, however, can lead to business opportunities in unexpected ways.

If you haven’t had the time to keep up with the social media landscape of late, Pop Squid has you covered. Below we’ve compiled some of the most exciting and important recent changes to social media that your business can start taking advantage of right away.

Pinterest Introduces Buyable Pins

social media, small business marketing agency

If you’ve been browsing Pinterest on mobile lately, you may have noticed that select ‘Pins’ now include a blue ‘Buy it’ button. Announced in January, the popular pin board tool has finally started rolling out “Buyable Pins” – a feature that allows users to buy goods directly within the Pinterest ecosystem without ever having to visit a third party site.

How can your business take advantage? 

Removing another barrier from awareness to purchase, Buyable Pins will have incredible implications on the impulse buy. By taking advantage, you can quickly and easily create another point-of-sale opportunity for potential new customers to find your product. Currently, Buyable Pins are only available to select retailers, but this is set to change in the upcoming months and when it does, you’ll want to hop onboard. For now, you can apply to become a retailer by heading to Pinterest’s websiteImage Source: Pinterest

Instagram Stops Being Square

social media, small business marketing agency

Since their initial launch in 2011, Instagram has become synonymous with the 612 x 612 square picture format. All that changed this past August when the wildly popular photo-sharing network announced they would now allow users to share photos in both portrait and landscape configurations.

How can your business take advantage? 

While the square format forced users to be creative about how they compose their photos, it could also be incredibly limiting. Anyone who has ever attempted to take a picture of a tall building or a wide attest to that. With the latest updates, your business has even more ways to creatively showcase your products and brand personality without the struggle of trying to fit them into a square box. Image Source: Instagram

Buffer integrates video uploads across all social networks

social media, small business marketing agency

If you run a thriving small business, chances are you use a social media tool in order to manage postings across multiple channels. One of the most popular and simple-to-use tools in this category is Buffer. While scheduling text, links and photo updates have always been a breeze, video uploads have never been supported on Buffer or any other social media tool for that matter. But all that changed in August when Buffer announced they would now support video for Facebook, Google+, Pinterest, Twitter and LinkedIn.

How can your business take advantage? 

Video is quickly becoming one of the most important and effective mediums within social media, but until Buffer’s recent video update there was no simple way to effectively schedule video natively within the major social networks – that all changes with Buffer’s latest improvements. Now you can focus even more on your business, by setting up video uploads in advance and letting Buffer do the rest. Image Source: Buffer

Ready to kick-start your business’s social media strategy? Get in touch with Pop Squid today.